Choosing the Best Footwear Store Theme: Putting your Right Foot Forward

The best business is the one that is always in demand!


Did you know the global market size of the footwear industry was $365.5 billion in 2020? Several media reports suggest that it will reach $530.3 billion in 2027 with a CAGR of 5.5% during the same period. The numbers manifest one essential fact: The footwear business is a lucrative one!

On average, an individual buys at least two pairs of shoes yearly. It is not a luxury purchase that someone can put off for a later date. Shoes are essential for everyone. As a business in the footwear industry, you can generate a substantial profit. However, it is necessary to cater to the needs of your customers.

Selling More Shoes: Get Online to Get Ahead of Competitors!

To get a larger share of the growing global footwear industry, you must be online and build an e-commerce brand. It is more profitable than a physical store because it lets you reach more customers. And, as trends and fashion change quickly, you need higher sales to avoid an unsold stock situation. Creating a successful online presence will save you a lot of money in-store overheads and provide you the freedom to manage your business from anywhere you desire.


When you want to sell more shoes online, you have three avenues:

1. Social Media

With the success of influencer marketing, a hoard of businesses is flocking to Instagram, Facebook, and WhatsApp for selling products. Many small businesses opt for payment wallets, credit cards, debit cards, bank transfers, COD, etc., to seek payments from buyers.

For selling on social media, make use of eye-catching content and collaborate with influencers to sell shoes to your followers. Usually, visitors on social media websites are looking for entertainment. And, so you must schedule engaging content regularly to win the algorithm.

Selling solely on social media presents the following problems:


a) Reliance on the algorithm for providing you visibility.

b) Inability to grow more following organically and high cost of paid promotions.

c) Lack of reliable influencers and low ROI on influencer marketing.

d) Customers do not indulge in conscious buying.

It means that social media cannot be the only source of selling shoes over the internet. It can lead to increased sales numbers with the help of impulse purchases, but it cannot guarantee sustainable success.

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