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Roughly 1,000 magazines are launched every year, according to Samir “Mr. Magazine” Husni, a magazine consultant and chair of the journalism department at the University of Mississippi. Nearly 20,000 consumer and trade publications exist in North America, according to the National Directory of Magazines. These statistics don’t include many of the small, independent start-up magazines.
New magazines can be a goldmine to dig up freelance work. Editors of new magazines are eager to find freelance talent to write regularly or to pitch articles and column ideas for at least four to six issues in advance, depending on the magazine’s frequency. New magazines can offer you, the freelance writer, an easier and quicker way to break into magazine writing.
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I use various sources to uncover new magazines. My favorite is Ulrichsweb.com, an online directory of magazine serials. Before a magazine launches, the publisher or publishing company applies for an ISSN # and Ulrich’s records the ISSN #, along with the publication’s information, such as launch date, frequency, category, and contact information. Ulrichsweb.com is useful if you want to locate publications before they launch and before they publicly announce their debut via the newswires.
If you do not want to pay for a subscription to Ulrichsweb.com, you can use other free resources, such as MagazineLaunch.com and MrMagazine.com. These free resources track new magazine start-ups by researching the newswires and subscribing to press release services.
Writing for new magazines has some downsides. Firstly, circulation is usually at the low end and so is the magazine’s exposure in the marketplace. Secondly, the pay rate usually isn’t competitive with similar magazines. Thirdly, editors usually won’t pay you until after they publish your piece, instead of paying you on acceptance. Fourthly, many new magazines fail within the first year and it is po
