The massive popularity of enterprise apps is driven by many factors and adoption of enterprise social networking apps holds a major position amongst them. These apps have proven their usability in increasing sales, productivity, improving customer services, quicken product development and in producing many other benefits for a business. It has been estimated by the senior officials of IDC that by 2020, we will forget the term enterprise social apps as all apps will become social. I feel that this is going to be a tremendous progress because apps are primarily meant for improving coordination between employees and departments. The most important aim of an app is to connect people in an organization to help its efficient functioning. IDC conducted a research last year, which revealed that 67 percent of the 700 US based companies surveyed said they are planning to implement a social media system.
Most of the US based companies use enterprise social apps to connect with employees and customers both, and these apps are a crucial component in their decision making process. In addition, companies that are still wedged with the traditional yet stable software system are augmenting to become compatible with enterprise social apps. In these circumstances, the ROI should not be gazed upon in isolation but by analyzing the benefits, this concept is going to give to the primary business. Officials of another software giant say that they have observed that by using enterprise social apps, time-to-market is significantly reduced. Its use also resulted in improved customer service, and augmented product sales.
Many other business owners have been using social media layer on their enterprise apps and applying them, wherever required. This helps a subject matter expert sitting in one country to connect to the project manager working in some other company. The use of social media apps also helps business owners in utilizing talent, wherever it may be. It has been observed that because of ongoing economic downturn many countries are finding it difficult to track and implement the capable talent in the IT jobs. The changing demography further makes many people to retire and there is not enough talent available to overcome the scarcity. By the use of enterprise social apps, this shortage can be leapfrogged and talent can be traced easily.
These characteristics are expected to change the definition of term “social”. With more companies, starting to use enterprise social apps, the term social is expected to constitute many actions than just watching a notification, opening it up, watching it and liking it. No! Once these apps are adopted by businesses, this term would relate more to gathering information, participating in the process and create leaderships.
Enterprise social apps go hand in hand with the cloud computing concept and this feature would help business a lot in coming future. Both these concepts help each other in quick and simplified data sharing between the team members and the departments. We have already seen a few applications in the Google family like Google docs and Gmail runs efficiently on a cloud and help people in accessing a document, study it, edit it and save it on the cloud again. This has freed businesses from attaching the file in an email, as the file location could be shared as a link in the email itself.
This combination is the most suitable and effective grouping to replace the old generation unstable software models that need thousands of dollars every year for their maintenance, updating, virus protection and other issues. It is estimated by the experts that the combination of enterprise social apps and cloud computing will change the face of business forever to make them more efficient, productive and dynamic.